Zahira Jaser wrote an article for the journal Leadership titled The connecting leader: Aligning leadership theories to managers’ issues. Continue reading “Middle Management as Connecting Leaders”
George P. Shultz on Trust
George P. Shultz wrote an opinion piece for the Washington Post on December 11, 2020 titled The 10 most important things I’ve learned about trust over my 100 years. Continue reading “George P. Shultz on Trust”
Van Westendorp Pricing Model
RunLin Wang wrote an article for Forbes titled How To Price Your Product: A Guide To The Van Westendorp Pricing Model. Continue reading “Van Westendorp Pricing Model”
marketing cf. gratuitous tinkering
A Twitter thread by Everard Hunder on gratuitous tinkering. Continue reading “marketing cf. gratuitous tinkering”
Your perception of color depends on the language you speak
A BBC article titled The words that change what colours we see originally appeared on The Conversation. Continue reading “Your perception of color depends on the language you speak”
Marketing-Finance Alignment
Marketing-Finance Alignment. December 10, 2020. Zoom discussion with Shahin Khan, Doug Garnett, Michael Douglas, Alastair Thomson. Alastair is the author of Cash Flow Surge. Continue reading “Marketing-Finance Alignment”
How not fitting in can lead to creative thinking
Olga Khazan wrote an article for The Atlantic titled The Perks of Being a Weirdo: How not fitting in can lead to creative thinking. Continue reading “How not fitting in can lead to creative thinking”
Brand is a Strategy
Faris Yakob wrote an article for WARC titled Brand is a Strategy. Continue reading “Brand is a Strategy”
The Business of Benchmarking
Marc Rubinstein wrote an article titled The Business of Benchmarking, which includes the history of the meter, the shipping container, Nielsen TV ratings, FICO scores, stock indices (DJIA, S&P500, FTSE, Russell, MSCI, etc.), and bond ratings. Continue reading “The Business of Benchmarking”
Search is physical availability, not mental availability
A Twitter thread started by Byron Sharp. Mental availability and physical availability are topics explained in his book How Brands Grow. Continue reading “Search is physical availability, not mental availability”
Articles of Interest 