Mark Ritson wrote an article for MarketingWeek titled To win the biggest legal battle in marketing, Google must show who its competition really is. In dissecting the timely issue of the Google antitrust suit, Ritson explains a more timeless topic: “the categorical problem with categories.” Continue reading “The categorical problem with categories”
Amazon Fake Reviews
Isabelle Lee wrote an article for Bloomberg titled Amazon Fake Reviews Reach Holiday Season Levels During Pandemic.
« About 42% of 720 million Amazon reviews assessed by the monitoring service Fakespot Inc. from March through September were unreliable, up from about 36% for the same period last year. »
Continue reading “Amazon Fake Reviews”
The Bright Future Of Brick-and-Mortar Retail
Trevor Sumner wrote an article titled The Case For The Bright Future Of Brick-and-Mortar Retail. Continue reading “The Bright Future Of Brick-and-Mortar Retail”
ROI measures efficiency not effectiveness
Andrew Willshire tweeted:
“ROI is often used as the metric of choice as though you should seek to maximise it, whereas that would result in under-investment and misallocation of budget. Much better to optimise on incremental revenue, but that’s often overlooked.” Continue reading “ROI measures efficiency not effectiveness”
34 Sources of Client Value
Everard Hunder posted a chart with 34 Sources of Client Value. Continue reading “34 Sources of Client Value”
Marketing Bothism
Mark Ritson wrote an article for Marketing Week titled “Bothism” is the cure for marketers’ fascination with pointless conflict. He also gave the 2020 Ogilvy Lecture for the Marketing Society, Marketing Bothism — see YouTube video below. Continue reading “Marketing Bothism”
Daniel Hulter on complex adaptive systems
Daniel Hulter, U.S. Air Force Non-Commissioned Officer, wrote an article for Over The Horizon Journal titled May We Mutate. Continue reading “Daniel Hulter on complex adaptive systems”
Is brand an input or an output?
A discussion and some thoughts about brands, prompted by a tweet from Everard Hunder:
“What happens if there is no such thing as a brand strategy?
Maybe brand is an outcome of business strategy and performance, not a strategy in itself?” Continue reading “Is brand an input or an output?”
Tom Peters: Culture vs Systems
Tom Peters wrote a 15-page paper titled Systems Have Their Place: SECOND Place. Continue reading “Tom Peters: Culture vs Systems”
5 Ways to Spark (or Destroy) Your Employees’ Motivation
The NeuroLeadership Institute website has an article titled 5 Ways to Spark (or Destroy) Your Employees’ Motivation. Continue reading “5 Ways to Spark (or Destroy) Your Employees’ Motivation”
Articles of Interest 