Samuel Brealey posted an article on substack titled What’s a brand with no money?
Continue reading “Branding/Positioning for Small Business”Strategic Perspective
JP Castlin wrote a blog post titled Perspectives & Positioning: Introducing Henry Mintzberg (October 15, 2021).
Continue reading “Strategic Perspective”Mark Ritson on Marketing Planning
Mark Ritson wrote an article for MarketingWeek titled Planning for marketing planning: 14 steps to an effective presentation. Continue reading “Mark Ritson on Marketing Planning”
Mark Ritson on the power of Apple’s brand positioning
Here is a YouTube video in which Mark Ritson explains positioning using Apple as an example. Continue reading “Mark Ritson on the power of Apple’s brand positioning”
Distinctiveness doesn’t need to come at the cost of differentiation
Mark Ritson wrote a Marketing Week article titled Distinctiveness doesn’t need to come at the cost of differentiation.
« The story of differentiation and its more superficial, extrovert cousin called distinctiveness is one of the most interesting and important in branding right now. » Continue reading “Distinctiveness doesn’t need to come at the cost of differentiation”
Snickers turnaround
Here is a YouTube video in which Mark Ritson explains a remarkable turnaround story of the Snicker brand, by focusing on distinctive assets. Continue reading “Snickers turnaround”
Articles of Interest 