Faris Yakob wrote an article titled How strategy turns uncertainty into risk. Continue reading “Faris Yakob on risk, uncertainty, and strategy”
What’s a Marketing Plan?
Bruce Clark, Associate Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University, wrote a lengthy blog post titled What’s a “Marketing Plan”? And what is it good for? Continue reading “What’s a Marketing Plan?”
“short-term” and “strategic” are not mutually exclusive.
JP Castlin posted a Twitter thread about « how “short-term” and “strategic” are not mutually exclusive. » Continue reading ““short-term” and “strategic” are not mutually exclusive.”
Strategy Needs Good Words
Martin Weigel wrote a blog post titled Strategy Needs Good Words. Continue reading “Strategy Needs Good Words”
JP Hanson on Strategy
JP Hanson wrote a blog post on strategic decision making titled The Road Home. This piece is full of wisdom. Continue reading “JP Hanson on Strategy”
Big brands must not play the startup game
JP Hanson wrote an article for MarketingWeek titled Big brands must not play the startup game. Continue reading “Big brands must not play the startup game”
Great marketers don’t sell dreams, they sell realities
Helen Edwards wrote an article for Marketing Week titled Great marketers don’t sell dreams, they sell realities. Continue reading “Great marketers don’t sell dreams, they sell realities”
Strategy’s Strategist: An Interview with Richard Rumelt
McKinsey Quarterly interviewed Richard Rumelt in November 2007. Rumelt is author of Good Strategy, Bad Strategy and a professor at UCLA’s Anderson School of Management. “In 1972 he became the first person to uncover a statistical link between corporate strategy and profitability, finding that moderately diversified companies outperform more diversified ones… Being good at what you do matters a lot more, no matter what industry you’re in.” Continue reading “Strategy’s Strategist: An Interview with Richard Rumelt”
Articles of Interest 