Jacob Sanders wrote a post titled How MacGyver Ruined Marketing.
“If we solved the last emergent problem cheaply, in a tight timeline, with a potato, then why budget in experts, time, or resources this bomb around?”
“The true skill to develop in creativity is not time-constrained improv, but strengthening the mental muscles that connect threads between disparate channels of thought.”
“The true measure of a creative idea is the interpretation and accepting ingestion of it by the target audience, not just in the idea itself.”
“Creativity is not a groundbreaking shattering of molds, but the art of combining recognizable molds in unexpected ways.”
“Whether it’s Byron Sharp, Binet & Field, Mark Ritson, Rory Sutherland, or any of the other great minds in marketing today, the smartest people in the room agree, there is a rampant disease of short-termism with drastic side-effects on strategic, creative, long-term thinking in businesses today.”