Northeastern University marketing professor Bruce Clark wrote an article titled Financial Analysis for Marketers. He includes a diagram titled How We Get to Profit which pulls together all of the components he defines.
Marie Patino, Aaron Kessler and Sarah Holder wrote an article for Bloomberg, April 26, 2021 titled More Americans Are Leaving Cities, But Don’t Call It an Urban Exodus
Continue reading “More Americans Are Leaving Cities”The US Patent and Trademark Office (UPSTO) hosted a webinar on April 26, 2021 for World Intellectual Property Day 2021. The theme was “small businesses taking big ideas to market.”
Continue reading “intellectual property in small and medium enterprises (IP for SME)”Brian Solis wrote a blog post titled What is the purpose of a logo? It’s more than design…it’s about purpose and experience.
Continue reading “indistinctive brand assets”Peter Eavis and Lauren Hirsch wrote an article for the New York Times titled After Failed I.P.O., WeWork Will Go Public Through a Merger.
Continue reading “SPAC Acquires WeWork”Shahin Khan moderated a Zoom discussion on April 6, 2021 covering the topics of “Sales Cycle. Marketing Funnel. and Customer Journey.” Panelists included James Hankins, Samuel Brealey, and Doug Garnett. Continue reading “Marketing Funnel and Customer Journey”
Ben Schott wrote an article for Bloomberg about logo tinkering titled Debranding is the New Branding. Continue reading “Debranding aka logo tinkering”
Christine Yoo wrote an article for Garden Design titled 12 Plants to Use as a Natural Mosquito Repellent. Continue reading “Natural Mosquito Repellents”
Rowan Conway, Jeff Masters, and Jake Thorold wrote a paper for RSA titled From Design Thinking to Systems Change, July 2017, 33-page PDF. Continue reading “Augmenting design thinking with a systems thinking approach”
