Bob Hoffman wrote a blog post titled Branding and Grandstanding. Continue reading “Brand babblers”
Don’t ban targeting, ban tracking
Bob Hoffman wrote a blog post WIRED: “BAN TARGETED ADVERTISING”. Continue reading “Don’t ban targeting, ban tracking”
Marketing in a supply constrained situation
Cheryl Calverley from an article for MarketingWeek titled In these times of crisis, marketers must bow down to the COO (27 March 2020). Continue reading “Marketing in a supply constrained situation”
Advertising in a Downturn
The London-based Institute of Practitioners in Advertising (IPA) published a PDF titled Advertising in a Downturn: A Report of key findings from an IPA seminar (March 2008). Continue reading “Advertising in a Downturn”
Zoom videoconferencing and your personal data
Doc Searls wrote a blog post titled Zoom needs to clean up its privacy act. Continue reading “Zoom videoconferencing and your personal data”
Coronavirus and America’s Nonprofits
Angela Williams, CEO of Easterseals, wrote an Opinion piece in the Wall Street Journal titled Coronavirus Threatens America’s Nonprofits. Continue reading “Coronavirus and America’s Nonprofits”
Middle managers in times of crisis and change
This post includes a number of links about middle management.
Andrew Hill wrote an article for the Financial Times titled Middle managers: the unsung heroes of this crisis. Continue reading “Middle managers in times of crisis and change”
Samuel Scott on Binet and Field’s B2B marketing research
Samuel Scott wrote an article for The Drum titled An exclusive look at Binet and Field’s new B2B marketing research (23 May 2019). Continue reading “Samuel Scott on Binet and Field’s B2B marketing research”
The difference between risk and uncertainty
Allison Schrager wrote an article the Wall Street Journal titled Risk, Uncertainty and Coronavirus. Continue reading “The difference between risk and uncertainty”
Articles of Interest 