Kimberly A. Whitler wrote an article for Forbes titled 10 Questions MBA Students Should Consider Before Accepting A Marketing Job. Continue reading “10 Questions MBA Students Should Consider Before Accepting A Marketing Job”
Demotivational Management
Dave Trott wrote an article titled Demotivational Management. Continue reading “Demotivational Management”
A letter form Bill Bernbach May 15, 1947
Lakshmipathy Bhat posted a letter written by Bill Bernbach in 1947 expressing worry about how the growth of his advertising agency could lead rules-based, technique-driven campaigns at the expense of creativity and a distinctive personality. He’s probably rolling in his grave in this era of analytics and click-bait. Continue reading “A letter form Bill Bernbach May 15, 1947”
Premier Foods turnaround
Molly Fleming and Ben Davis wrote an article for MarketingWeek titled How innovation and creativity helped turn around Premier Foods’ brands. Continue reading “Premier Foods turnaround”
Why Bricks Beat Clicks
Hans van Tellingen wrote an article titled Why Bricks Beat Clicks: the true story about the future of retail. Continue reading “Why Bricks Beat Clicks”
The Myth Of the Grand Unified UX Metric
Jared M. Spool wrote an article titled The Myth Of the Grand Unified UX Metric. Continue reading “The Myth Of the Grand Unified UX Metric”
Critical thinking ranks among the most in-demand skills for job candidates
Matt Plummer wrote an article for Harvard Business Review titled A Short Guide to Building Your Team’s Critical Thinking Skills. Continue reading “Critical thinking ranks among the most in-demand skills for job candidates”
Mark Ritson on the power of Apple’s brand positioning
Here is a YouTube video in which Mark Ritson explains positioning using Apple as an example. Continue reading “Mark Ritson on the power of Apple’s brand positioning”
Articles of Interest 