Mark Manson wrote an article titled The Most Important Question of Your Life. “What are you willing to struggle for? Because that seems to be a greater determinant of how our lives turn out.” Continue reading “What are you willing to struggle for?”
collateral brand damage
Marketing professor Bruce Clark used the term “collateral brand damage.” I love this concept. Continue reading “collateral brand damage”
A general framework for customer lifetime value (CLV)
Emory University marketing professor Dan McCarthy posted a 24-slide Powerpoint deck titled A general framework for customer lifetime value [CLV] as well as a CLV taxonomy spreadsheet. Continue reading “A general framework for customer lifetime value (CLV)”
Attribution is broken
Andrew Willshire wrote an article in Marketing Week titled Attribution is broken, here’s how to fix it. Continue reading “Attribution is broken”
Why Your Brain Needs Idle Time
Markham Heid wrote an article titled Why Your Brain Needs Idle Time: Some vital brain functions demand downtime. Continue reading “Why Your Brain Needs Idle Time”
How MacGyver Ruined Marketing
Jacob Sanders wrote a post titled How MacGyver Ruined Marketing.
“If we solved the last emergent problem cheaply, in a tight timeline, with a potato, then why budget in experts, time, or resources this bomb around?” Continue reading “How MacGyver Ruined Marketing”
Why You Procrastinate
Charlotte Lieberman wrote a New York Times article titled Why You Procrastinate (It Has Nothing to Do With Self-Control).
« Procrastination isn’t a unique character flaw or a mysterious curse on your ability to manage time, but a way of coping with challenging emotions and negative moods induced by certain tasks — boredom, anxiety, insecurity, frustration, resentment, self-doubt and beyond. » Continue reading “Why You Procrastinate”
Executive Compensation at Public and Private Colleges
The Chronicle of Higher Education has published data on Executive Compensation at Public and Private Colleges. Continue reading “Executive Compensation at Public and Private Colleges”
Strategy is a luxury for small brands
Colin Lewis wrote an article for Marketing Week titled Strategy is a luxury for small brands – focus on being better known. Continue reading “Strategy is a luxury for small brands”
Articles of Interest 