Tom Lewis wrote a post titled Are The Accountants Killing Your Brand? Continue reading “Are The Accountants Killing Your Brand?”
Managing the Marketing Metrics Portfolio
Professors Bruce Clark and Tim Ambler wrote a paper titled Managing the Marketing Metrics Portfolio. “Different strategies demand different metrics on the dashboard.” Continue reading “Managing the Marketing Metrics Portfolio”
The last thing your business needs is more metrics
In an article titled The last thing your business needs is more metrics, Alastair Thomson writes about metrics obsession: when the cost of measuring exceeds the cost of doing. Continue reading “The last thing your business needs is more metrics”
Putting Art in STEM
In a 2014 New York Times article, Henry Fountain wrote about the STEAM initiative, adding art to science, technology, engineering, and math (STEM). « Engineering and art were not always completely separate disciplines. Take Leonardo da Vinci, who seamlessly combined the two. » Continue reading “Putting Art in STEM”
Mental Agility
According to an article in The Atlantic titled At Work, Expertise Is Falling Out of Favor by Jerry Useem, mental agility will be a more valuable skill set than mastery of a narrow specialty, and specific skills will become obsolete more quickly. Continue reading “Mental Agility”
Share of Voice and Beyond
Zenith Media posted an article called Measure the share of brand experience, not SOV. Continue reading “Share of Voice and Beyond”
P&G puts focus on reach; scales back frequency
Ellen Hammett wrote an article for Marketing Week titled P&G puts focus on reach.
“Procter & Gamble is reinvesting the parts of its media budget it found were being wasted into increasing the number of people it reaches… P&G’s brand boss Marc Pritchard said the focus for the company is on reaching more people, which it is looking to do by reducing frequency, particularly online… ‘What’s important is how many people we’re reaching,’ said Pritchard.” Continue reading “P&G puts focus on reach; scales back frequency”
The Future Isn’t What It Used to Be
Andy Kessler wrote a Wall Street Journal opinion piece titled The Future Isn’t What It Used to Be: There’s one trend you can count on: Most predictions turn out to be wrong. Continue reading “The Future Isn’t What It Used to Be”
Value Creation
Colin Lewis wrote an article on value creation for Marketing Week.
“…It’s clear that marketers – and humans in general – have different definitions of value compared to economists. What consumers truly value, however, can be difficult to pin down and psychologically complicated…” Continue reading “Value Creation”
Articles of Interest 