Alexis Downs, Rita A Durant, and Adrian N. Carr wrote a 20-page article titled Emergent Strategy Development for Organizations, for the journal Emergence, Volume #5, Issue #2, June 2003. Continue reading “Emergent Strategy Development for Organizations”
Marketing strategy can be neither wholly planned nor wholly agile
JP Castlin wrote an article for Marketing Week titled Marketing strategy can be neither wholly planned nor wholly agile. Continue reading “Marketing strategy can be neither wholly planned nor wholly agile”
Mental availability is not brand awareness
Prof. Byron Sharp wrote a blog post titled Mental availability is not awareness, brand salience is not awareness. Continue reading “Mental availability is not brand awareness”
Systems Thinking and the Cobra Effect
Barry Newell and Christopher Doll of United Nations University wrote an article titled Systems Thinking and the Cobra Effect. Continue reading “Systems Thinking and the Cobra Effect”
Humans don’t click on ads much
Augustine Fou wrote an article for Forbes titled Current Digital Marketing Is Sports-Watching, Rather Than Marketing. Continue reading “Humans don’t click on ads much”
In search of marketing excellence
Colin Lewis wrote an article for Marketing Week titled The first step to being an expert is choosing to be. Continue reading “In search of marketing excellence”
The virtue of consistency
Les Binet and Sarah Carter wrote an article titled Stick with what works. The article originally appeared in the July/August 2011 issue of Admap as part of a Mythbuster series. The series of 66 articles was repackaged as a book titled How Not To Plan: 66 Ways to Screw it Up. Continue reading “The virtue of consistency”
Is Creative Advertising More Effective?
Bob Hoffman wrote a 2-part blog post titled Is Creative Advertising Really More Effective? Continue reading “Is Creative Advertising More Effective?”
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