Carl Panteny wrote a blog post titled ‘Brand Purpose’ needs to be banned.
« It’s not a branding exercise. It’s engaging in Corporate Social Responsibility (CSR). » Continue reading “It’s not Brand Purpose. It’s Corporate Social Responsibility.”
Is the global financial system fragile, resilient, or antifragile?
Peter Neuwirth wrote a blog post titled Fragility, Antifragility, and Financial Forest Fires in two parts (part 1, Part 2). Peter Neuwirth is the author of What’s Your Future Worth? which describes the basic principles behind the actuarial perspective. Continue reading “Is the global financial system fragile, resilient, or antifragile?”
contraction vs recession
Ken Fisher wrote an optimistic blog post titled My take on the coronavirus, the economy, and the stock market. Continue reading “contraction vs recession”
5 Answers for the Scared Voices in your Head
Dr. Daniel Crosby, a psychologist specializing in behavioral finance, wrote an article titled 5 answers for the scared voices in your head. Continue reading “5 Answers for the Scared Voices in your Head”
How investors can stay rational in irrational times
David Lewis, Kelly Peters, and Dan Ariely wrote an article for The Globe and Mail titled How investors can stay rational in irrational times. Continue reading “How investors can stay rational in irrational times”
Brand babblers
Bob Hoffman wrote a blog post titled Branding and Grandstanding. Continue reading “Brand babblers”
Don’t ban targeting, ban tracking
Bob Hoffman wrote a blog post WIRED: “BAN TARGETED ADVERTISING”. Continue reading “Don’t ban targeting, ban tracking”
Marketing in a supply constrained situation
Cheryl Calverley from an article for MarketingWeek titled In these times of crisis, marketers must bow down to the COO (27 March 2020). Continue reading “Marketing in a supply constrained situation”
Advertising in a Downturn
The London-based Institute of Practitioners in Advertising (IPA) published a PDF titled Advertising in a Downturn: A Report of key findings from an IPA seminar (March 2008). Continue reading “Advertising in a Downturn”
Articles of Interest 