Geoffrey James wrote an article for Inc. titled Harvard Just Discovered that PowerPoint is Worse Than Useless.
« A study conducted at the University of New South Wales in 2007 by John Sweller (the psychologist who invented Cognitive Load Theory) found that showing audiences the same words that are being spoken reduces, rather than increases, audience comprehension. »
Continue reading “Harvard Just Discovered that PowerPoint is Worse Than Useless”
Samuel Scott wrote an article for The Drum titled Is NPS truly ‘the growth marketer’s secret weapon’ or more ‘snake oil and fake science’? NPS stands for Net Promoter Score. Continue reading “Is NPS the growth marketer’s secret weapon or snake oil?”
Mark Manson wrote an article titled The Most Important Question of Your Life. “What are you willing to struggle for? Because that seems to be a greater determinant of how our lives turn out.” Continue reading “What are you willing to struggle for?”
Marketing professor Bruce Clark used the term “collateral brand damage.” I love this concept. Continue reading “collateral brand damage”
Emory University marketing professor Dan McCarthy posted a 24-slide Powerpoint deck titled A general framework for customer lifetime value [CLV] as well as a CLV taxonomy spreadsheet. Continue reading “A general framework for customer lifetime value (CLV)”
Andrew Willshire wrote an article in Marketing Week titled Attribution is broken, here’s how to fix it. Continue reading “Attribution is broken”
Markham Heid wrote an article titled Why Your Brain Needs Idle Time: Some vital brain functions demand downtime. Continue reading “Why Your Brain Needs Idle Time”
Jacob Sanders wrote a post titled How MacGyver Ruined Marketing.
“If we solved the last emergent problem cheaply, in a tight timeline, with a potato, then why budget in experts, time, or resources this bomb around?” Continue reading “How MacGyver Ruined Marketing”
Charlotte Lieberman wrote a New York Times article titled Why You Procrastinate (It Has Nothing to Do With Self-Control).
« Procrastination isn’t a unique character flaw or a mysterious curse on your ability to manage time, but a way of coping with challenging emotions and negative moods induced by certain tasks — boredom, anxiety, insecurity, frustration, resentment, self-doubt and beyond. » Continue reading “Why You Procrastinate”
