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July 20, 2020July 18, 2020 andreweverett360

The Wrong and the Short of it

Tom Roach wrote an blog post titled The Wrong and the Short of it. Continue reading “The Wrong and the Short of it” →

July 8, 2020July 7, 2020 andreweverett360

Humans Don’t Hyperscale

Dr. Augustine Fou wrote a blog post titled Humans Don’t Hyperscale. Sorry, Silicon Valley. Continue reading “Humans Don’t Hyperscale” →

June 8, 2020 andreweverett360

The brief is WHAT not HOW

Dave Trott posted a blog post titled The brief is WHAT not HOW.  Continue reading “The brief is WHAT not HOW” →

May 21, 2020May 20, 2020 andreweverett360

Marketers need to take a more nuanced and thoughtful approach to the COVID-19 crisis

Les Binet wrote and article titled Marketers need to take a more nuanced and thoughtful approach to the COVID-19 crisis. Continue reading “Marketers need to take a more nuanced and thoughtful approach to the COVID-19 crisis” →

May 19, 2020 andreweverett360

The Customer Journey

Doug Garnett wrote a blog post titled The Customer’s Journey Isn’t About You. Continue reading “The Customer Journey” →

May 9, 2020May 9, 2020 andreweverett360

Facebook Warned It May Lose Key Seal of Approval for Ad Measurement

Jeff Horwitz and Suzanne Vranica wrote a Wall Street Journal article titled Facebook Warned That It May Lose a Key Seal of Approval for Ad Measurement Continue reading “Facebook Warned It May Lose Key Seal of Approval for Ad Measurement” →

April 20, 2020April 19, 2020 andreweverett360

Are you chasing your most valuable future customers or just the most clicky people?

Jerry Daykin FCIM wrote a blog post titled Use Data to be Relevant to More People, Not Visible to Fewer. Continue reading “Are you chasing your most valuable future customers or just the most clicky people?” →

March 31, 2020March 29, 2020 andreweverett360

Don’t ban targeting, ban tracking

Bob Hoffman wrote a blog post WIRED: “BAN TARGETED ADVERTISING”. Continue reading “Don’t ban targeting, ban tracking” →

March 30, 2020 andreweverett360

Marketing in a supply constrained situation

Cheryl Calverley from an article for MarketingWeek titled In these times of crisis, marketers must bow down to the COO (27 March 2020).  Continue reading “Marketing in a supply constrained situation” →

March 30, 2020March 30, 2020 andreweverett360

Advertising in a Downturn

The London-based Institute of Practitioners in Advertising (IPA) published a PDF titled Advertising in a Downturn: A Report of key findings from an IPA seminar (March 2008). Continue reading “Advertising in a Downturn” →

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