Peter Weinberg and Jon Lombardo wrote an article for MarketingWeek titled Three rules for more effective B2B marketing (8 Feb 2021).
Continue reading “3 rules for more effective B2B marketing”Category Entry Points
Claire Strickett wrote a blog post titled Hunting Byron Sharp in the Wild (December 2016).
Continue reading “Category Entry Points”indistinctive brand assets
Brian Solis wrote a blog post titled What is the purpose of a logo? It’s more than design…it’s about purpose and experience.
Continue reading “indistinctive brand assets”The fallacy of our time
Giles Hedger wrote an article called The Fallacy of our Time about how technology has become the tail wagging the marketing dog. Here are some highlights: Continue reading “The fallacy of our time”
Some thoughts on brand equity
I strongly believe that brand equity is underappreciated in many C-suites. I have commented numerous times on Twitter when companies announce plans to make gratuitous changes which erode or destroy brand equity. Continue reading “Some thoughts on brand equity”
Distinctive brand assets
WARC published an article titled WARC from Home: Distinctive brand assets – what they are and why they matter. Continue reading “Distinctive brand assets”
Mental availability is not brand awareness
Prof. Byron Sharp wrote a blog post titled Mental availability is not awareness, brand salience is not awareness. Continue reading “Mental availability is not brand awareness”
Brand is a Strategy
Faris Yakob wrote an article for WARC titled Brand is a Strategy. Continue reading “Brand is a Strategy”
Thinklong – Combating short-termism
Gareth Price wrote an article titled Thinklong.
« I believe the future of brands requires collective action to combat short-termism… Thinklong’s primary ambition is to create an environment in which brands can flourish by tackling the source of the short-term pressures they face… As proponents of behavioural economics would highlight, we can’t hope to tackle the issue by changing attitudes, these will follow behavioural change. » Continue reading “Thinklong – Combating short-termism”
Can’t Buy Me Brand Love
Northeastern University marketing professor Bruce Clark wrote a blog post titled Brand Love is Oversold. Continue reading “Can’t Buy Me Brand Love”
