Northeastern University marketing professor Bruce Clark wrote an article on marketing ethics titled Helping Customers Avoid “Bad” Choices.Continue reading “Helping Customers Avoid Bad Choices”
Donald Sull, Stefano Turconi, and Charles Sull wrote an article from MIT Sloan Management Review titled When It Comes to Culture, Does Your Company Walk the Talk? (July 21, 2020). Continue reading “Corporate values are negatively correlated with reality”
Melinda Byerley interviewed Tom Peters for the Stayin’ Alive In Technology podcast. Continue reading “Tom Peters interview during Coronavirus shutdown”
Carl Panteny wrote a blog post titled ‘Brand Purpose’ needs to be banned.
« It’s not a branding exercise. It’s engaging in Corporate Social Responsibility (CSR). » Continue reading “It’s not Brand Purpose. It’s Corporate Social Responsibility.”
Richard Rubin wrote a Wall Street Journal article titled Facebook and IRS Prepare for $9 Billion U.S. Tax Court Fight. Continue reading “Facebook and IRS Prepare for $9 Billion U.S. Tax Court Fight”
Harry Lang wrote an MarketingWeek article titled Amazon proves consumers are choosing easy over ethical.
« For all the talk of conscious consumerism, Amazon’s market dominance continues apace despite its low tax bill and its excessive packaging. » Continue reading “Hashtag-activism”
Helen Edwards wrote an article for Marketing Week titled Great marketers don’t sell dreams, they sell realities. Continue reading “Great marketers don’t sell dreams, they sell realities”
A Fast Company article about a campaign for The North Face manipulating Wikipedia addresses the ethics and integrity (or lack thereof) of a brand. Continue reading “The North Face manipulating Wikipedia”