Melinda Byerley interviewed Tom Peters for the Stayin’ Alive In Technology podcast. Continue reading “Tom Peters interview during Coronavirus shutdown”
Carl Panteny wrote a blog post titled ‘Brand Purpose’ needs to be banned.
« It’s not a branding exercise. It’s engaging in Corporate Social Responsibility (CSR). » Continue reading “It’s not Brand Purpose. It’s Corporate Social Responsibility.”
Richard Rubin wrote a Wall Street Journal article titled Facebook and IRS Prepare for $9 Billion U.S. Tax Court Fight. Continue reading “Facebook and IRS Prepare for $9 Billion U.S. Tax Court Fight”
Harry Lang wrote an MarketingWeek article titled Amazon proves consumers are choosing easy over ethical.
« For all the talk of conscious consumerism, Amazon’s market dominance continues apace despite its low tax bill and its excessive packaging. » Continue reading “Hashtag-activism”
Helen Edwards wrote an article for Marketing Week titled Great marketers don’t sell dreams, they sell realities. Continue reading “Great marketers don’t sell dreams, they sell realities”
A Fast Company article about a campaign for The North Face manipulating Wikipedia addresses the ethics and integrity (or lack thereof) of a brand. Continue reading “The North Face manipulating Wikipedia”