Samuel Brealey posted an article on substack titled What’s a brand with no money?
Continue reading “Branding/Positioning for Small Business”Marketing for small business: Where are we now? Where do we want to go? How do we get there?
Samuel Brealey wrote a “mega thread” on Twitter about marketing for small business.
Continue reading “Marketing for small business: Where are we now? Where do we want to go? How do we get there?”intellectual property in small and medium enterprises (IP for SME)
The US Patent and Trademark Office (UPSTO) hosted a webinar on April 26, 2021 for World Intellectual Property Day 2021. The theme was “small businesses taking big ideas to market.”
Continue reading “intellectual property in small and medium enterprises (IP for SME)”RAND on Entrepreneurship in America
Lisa Abraham and Benjamin K. Master wrote an article for RAND Corporation titled Entrepreneurship in America. Continue reading “RAND on Entrepreneurship in America”
Marketing: it’s not the size, it’s how you use it.
Samuel Brealey post an article about small business marketing titled Marketing: it’s not the size, it’s how you use it.
« There is a sad belief that marketing properly is only possible for larger businesses, with huge budgets and departments but nothing could be further from the truth. » Continue reading “Marketing: it’s not the size, it’s how you use it.”
Strategy is a luxury for small brands
Colin Lewis wrote an article for Marketing Week titled Strategy is a luxury for small brands – focus on being better known. Continue reading “Strategy is a luxury for small brands”
Articles of Interest 