Helen Edwards wrote an article for Marketing Week titled Great marketers don’t sell dreams, they sell realities. Continue reading “Great marketers don’t sell dreams, they sell realities”
Young People Are Going to Save Us All From Office Life
Claire Cain Miller and Sanam Yar wrote a New York Times article titled Young People Are Going to Save Us All From Office Life.
« When Pew Research Center asked which work arrangement would be most helpful to people, young people were more likely than older people to say the flexibility to choose when they worked. Of people 18 to 29, men were more likely than women to say it, and people without children at home were as likely as parents to say it. » Continue reading “Young People Are Going to Save Us All From Office Life”
73% of the UK workforce claim to feel disengaged
Lizzie Benton wrote an article for SME Magazine titled 5 Simple Ways to Tell Your Team Are Disengaged.
« In the UK alone disengaged employees cost organisations an estimated £52 billion per year in lost productivity, and with recent reports from Gallup that 73% of the UK workforce claim to feel disengaged, it’s no surprise that many organisations want to turn the tide on the disengagement data. » Continue reading “73% of the UK workforce claim to feel disengaged”
Choice Overload Makes Consumers Buy Less
Florent Geerts posted a piece on Medium titled The Jam Experiment — How Choice Overloads Makes Consumers Buy Less. Continue reading “Choice Overload Makes Consumers Buy Less”
Improve customer service through simplicity
Alastair Thomson posted a piece on his blog Uncommon Sense from the World of Finance titled How sweary chefs, innuendo-fuelled bakers and exasperated hoteliers guarantee great customer service. Continue reading “Improve customer service through simplicity”
Business is the only area of human activity where you get paid to change your mind
Rory Sutherland wrote an article for The Spectator titled Business is the only area of human activity where you get paid to change your mind. Continue reading “Business is the only area of human activity where you get paid to change your mind”
Marketing: it’s not the size, it’s how you use it.
Samuel Brealey post an article about small business marketing titled Marketing: it’s not the size, it’s how you use it.
« There is a sad belief that marketing properly is only possible for larger businesses, with huge budgets and departments but nothing could be further from the truth. » Continue reading “Marketing: it’s not the size, it’s how you use it.”
Strategy’s Strategist: An Interview with Richard Rumelt
McKinsey Quarterly interviewed Richard Rumelt in November 2007. Rumelt is author of Good Strategy, Bad Strategy and a professor at UCLA’s Anderson School of Management. “In 1972 he became the first person to uncover a statistical link between corporate strategy and profitability, finding that moderately diversified companies outperform more diversified ones… Being good at what you do matters a lot more, no matter what industry you’re in.” Continue reading “Strategy’s Strategist: An Interview with Richard Rumelt”
What’s wrong with loyalty ladders?
Byron Sharp wrote a blog post titled What’s wrong with loyalty ladders? Continue reading “What’s wrong with loyalty ladders?”
Articles of Interest 