In follow-up to a Twitter argument in which Byron Sharp compared focus groups to astrology, Doug Garnett wrote a blog post titled Defend Focus Groups: A Critical Research Tool.
« Groups are best for wide ranging discussions searching to discover what’s important in order to end up with impactful insights. » Continue reading “In defense of focus groups”
A couple of insightful, unflattering articles about WeWork… Continue reading “WeWork – 2 commentaries”
Murray Calder wrote a blog post called To walk a mile in someone else’s shoes.
“Most research looks for commonalities and averages when all the interesting stuff happens in the outliers and the liminal spaces between one thing and another.” Continue reading “Murray Calder on market research”
Zachary Crockett wrote an article called The worst sales promotion in history.
“27 years ago, Hoover offered two free international flights with any £100 purchase. Today, it’s remembered as the worst sales promotion in history.” Continue reading “Hoover – the worst sales promotion in history”
Mark Ritson wrote an article for Marketing Week titled We need a new ‘third way’ to set marketing budgets. Continue reading “We need a new ‘third way’ to set marketing budgets”
Dave Trott wrote a blog post titled Too Far, Too Fast.
“The plane’s speed made it overtake the first burst that he’d fired, he flew straight into three of his own 20mm cannon shells. They had the basic technology which hadn’t changed in hundreds of years, guns. They installed it into the latest technology which they hadn’t learned about yet, jets. They were so enamoured with the new technology they ignored existing basic technology.”
“Which is exactly what happened in our business.” Continue reading “Digital marketing is shooting itself down”
Doc Searls wrote a blog post titled Here’s a cool project: completely revolutionize shopping online. Continue reading “Doc Searls reimagines e-commerce”
Geoffrey James wrote an article for Inc. titled Harvard Just Discovered that PowerPoint is Worse Than Useless.
« A study conducted at the University of New South Wales in 2007 by John Sweller (the psychologist who invented Cognitive Load Theory) found that showing audiences the same words that are being spoken reduces, rather than increases, audience comprehension. »
Continue reading “Harvard Just Discovered that PowerPoint is Worse Than Useless”
Samuel Scott wrote an article for The Drum titled Is NPS truly ‘the growth marketer’s secret weapon’ or more ‘snake oil and fake science’? NPS stands for Net Promoter Score. Continue reading “Is NPS the growth marketer’s secret weapon or snake oil?”
Articles of Interest 