An Hour of Advertising with Uninvisibility’s Jane Evans

Matt Williams posted an interview titled An Hour of Advertising with Uninvisibility’s Jane Evans. The interview includes challenges of breaking into a male-dominated industry in the early 1980s, her significant accomplishments, general commentary about the advertising industry and how it has changed in the digital era, and the challenges of getting work at age 50. Continue reading “An Hour of Advertising with Uninvisibility’s Jane Evans”

The unbearable lightness of buying, as told by an old jar of pesto

Wiemer Snijders, editor of the book Eat Your Greens: Fact Based Thinking To Improve Your Brand’s Health, wrote an article for Mumbrella titled The unbearable lightness of buying, as told by an old jar of pesto. The articles begins with Mr. Snijders finding a 6-year old jar of pesto in his refrigerator. Continue reading “The unbearable lightness of buying, as told by an old jar of pesto”