Doug Garnett wrote a blog post titled Lessons from the Past: Infomercials — The Only TV Advertising Viewers Chose to Watch. Continue reading “Lessons from Infomercials — The Only TV Advertising Viewers Chose to Watch”
The Media Snack interview with Bob Hoffman, The Ad Contrarian
The Media Snack Live 175 guest was Bob Hoffman, The Ad Contrarian. The interview on YouTube was hosted by Tom Denford, US CEO of IDComms. Continue reading “The Media Snack interview with Bob Hoffman, The Ad Contrarian”
Coca-Cola to weed out the poor performers
Molly Fleming wrote an article for Marketing Week titled Coca-Cola to cut ‘zombie brands’ as it looks to ‘weed out’ the poor performers. Continue reading “Coca-Cola to weed out the poor performers”
Market growth vs market share growth
Dave Trott wrote a blog post titled Burger Off. Continue reading “Market growth vs market share growth”
The Wrong and the Short of it
Tom Roach wrote an blog post titled The Wrong and the Short of it. Continue reading “The Wrong and the Short of it”
The “messy middle” of the purchase journey
Alistair Rennie and Jonny Protheroe, who work on Google’s consumer insights team, wrote an article published on Think With Google titled How people decide what to buy lies in the “messy middle” of the purchase journey. Continue reading “The “messy middle” of the purchase journey”
Humans Don’t Hyperscale
Dr. Augustine Fou wrote a blog post titled Humans Don’t Hyperscale. Sorry, Silicon Valley. Continue reading “Humans Don’t Hyperscale”
